The More Intelligible A Thing Is, The More Easily
by Herb Lubalin
Title
The More Intelligible A Thing Is, The More Easily
Artist
Herb Lubalin
Medium
Painting - Painting
Description
A phrase presented on a teal background explores a paradoxical idea about memory retention, with the text in two orientations. The top half reads normally, while the bottom half is inverted, both sharing the central line to form a continuous, albeit direction-changing, sentence. The typography used gives a modern and clean appearance to the graphic, emphasizing the concept through visual design.
Uploaded
August 3rd, 2021
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